ABOUT US
Company Profile: Branded J Collections
A Growing Demand for Cruelty-Free Products
For
years, consumers have been lobbying the cosmetic industry to ban
testing on animals and promote cruelty-free products. Many began to
view products that were tested on animals or manufactured from animal
byproducts as socially irresponsible. As society’s awareness of this
issue grew, so did the market for cruelty-free personal care products.
But
what about the very makeup tools used to apply these cruelty-free
products? This was the question posed by Peggy Hannaman-Jones. Peggy,
an Emmy-nominated Hollywoodhairstylist and makeup artist, has spent the
last 28 years working with an A-list celebrity roster, including
Heather Locklear, Terri Hatcher, Lucy Lu, Tony Curtis, Eric Roberts and
Dyan Cannon. Peggy feared that every time she or one of her peers
picked up a makeup brush, an animal had unnecessarily been harmed. When
she decided to replace her brush kit, she discovered only a very
limited selection of high quality synthetic makeup brushes. On most
occasions, Peggy’s search ended at the local art store, where she
purchased paintbrushes as a temporary solution to her quest for a
quality, animal-friendly makeup brush line.
A Passion Fuels a Well-Researched Idea
As
a makeup artist whose craft demands the finest tools and as an animal
lover who eschewed the use of animal-hair brushes, Peggy decided to
take matters into her own hands. She set to work on creating an
affordable, animal-friendly brush line that would not compromise the
quality of her work as a makeup artist.
Peggy
spent years researching and sourcing alternative fibers, cutting
brushes by hand, and negotiating with manufacturers. In 2005, after
hand cutting and testing more than 300 prototypes, Branded J
Collections was born – 16 ultra-soft brushes made from custom-cut
synthetic Taklon fibers and complemented by sleek, cayenne-colored
acrylic handles. The Anti-Bacterial benefits have given us truly A
Brush With Heaven.
The Next Generation of Make-Up Brushes
Branded
J Collections was introduced to professional makeup artists in
Hollywood in December 2005. Artists could not believe that the
collection was synthetic. The silky-soft fibers, modern design, and
effortless application outperformed not only other synthetic brush
lines on the market but also the animal-fiber brushes they had grown
accustomed to using.
This
tremendously positive response from professional artists made Peggy
realize that access to Branded J Collections should not be limited to
just artists; everyone who wears makeup should have access to quality
synthetic brushes. It was with this philosophy that Branded J
Collections made its debut to editors and fashion industry insiders
during New York City’s Olympus Fashion Week in February 2006. Just like
the professional artists, everyone was astonished with the silky-soft
brushes, and couldn’t wait to have a Branded J Collections brush in
their makeup bags. Branded J Collections attracted the attention of The
Humane Society of the United States, which featured the brushes as part
of a film they are producing on animal-friendly fashion.
Throughout
2008, Branded J Collections looks forward to placing its brushes in the
makeup kits of professional artists as well as the makeup bags of women
across the country… and Peggy will continue to spread her message that
looking and feeling your best should never have to harm another living
creature.
Branded
J Collections includes the 16-piece Master Brush Kit with Saddlebag,
10-piece Professional Brush Kit with Saddlebag, 4-piece Perfect Face
Kit, and 4-piece Perfect Eye Kit. Brushes and Bags can be purchased
separately. Branded J Collections is a Cruelty-Free Company and will be
available at select boutiques across the country and online at
www.brandedjcollections.com. Wholesale and Media inquires please
contact Branded J Collections @ 818.501.5222 or e-mail us at brandedjco@aol.com
LIVING LIFE MAKING A DIFFERENCE...
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